TAG Certification Demonstrates ENGINE Media Exchange’s Commitment to Fighting Digital Ad Fraud
NEW YORK – March 17, 2021 – ENGINE Media Exchange (EMX), ENGINE’s fully owned, end-to-end technology and programmatic solution including a proprietary SSP, announced today it has achieved the TAG Certified Against Fraud Seal for 2021 from Trustworthy Accountability Group (TAG) for its CTV and omnichannel media. The certification recognizes EMX’s commitment in the fight against fraudulent traffic across the digital advertising supply chain. TAG awards certifications to select companies that demonstrate adoption of its rigorous standards to protect the digital advertising industry from fraud, malware, piracy and brand safety problems.
“As a member of the TAG Leadership Council, this certification further demonstrates my personal – and EMX’s corporate – commitment to combating fraudulent activity on behalf of our clients and partners,” said Michael Zacharski, CEO, ENGINE Media Exchange. “We are raising the bar in programmatic advertising with higher standards and bottom-line results with zero tolerance for fraud. This underscores our focus on delivering transparency and brand safety, with the highest quality inventory in the digital ecosystem, especially in CTV.”
ENGINE Media Exchange has long been committed to ensuring in-house protection through a rigorous supply verification and validation process and providing our clients a fraud-free guarantee. ENGINE Media Exchange was awarded the TAG Certified Against Fraud Seal by employing thorough processes and comprehensive systems to adhere to TAG’s strict compliance standards.
“We launched the TAG Certified Against Fraud program to protect our industry from the criminals who try to exploit to the digital ad ecosystem,” said Mike Zaneis, CEO, TAG. “We commend EMX for its efforts to reduce fraud and raise industry standards for fraud protection across the digital advertising supply chain.”
For more information on EMX and its products and solutions, please visit https://enginemediaexchange.com/.
ABOUT ENGINE MEDIA EXCHANGE (EMX)
ENGINE Media Exchange (EMX) is a leading, end-to-end technology and programmatic solution, purpose built to evolve today’s digital marketplace. EMX brings truth, transparency and integrity to the programmatic ecosystem, solving key issues that have challenged the industry. It creates both open and closed-loop solutions designed to unify advertisers, platforms and publishers across digital media channels — including Advanced TV, Video, Display, Search and Social. While recognized as a leading global independent solutions provider for the digital marketplace – EMX is ENGINE’s fully owned technology and programmatic solution and powers its media business. ENGINE is a global, full-service media and marketing services company that unites culture and commerce to move brands forward faster.