What We Know and What We Need to Do
“We must prepare for the cookieless future!” If you’re faced with this mandate and are scrambling on what to do… you’re not alone. Read the results of ENGINE’s recent study focused on how publishers are addressing the emergence of identifiers and alternatives to cookies. If you’re looking to understand what identifiers the market is adopting, how publishers are preparing, how 1st party data is being leveraged in the ecosystem and the elusive “what’s next”, this is a must-read. Explore the report here.