We worked with Chegg to integrate BiddR Connect into their current header bidding wrapper.
Chegg now has direct access to EMX’s premium demand of Fortune 500 brands and leading agencies—with fewer middlemen and fees.
With direct access, Chegg now experiences fast response rates, high bid competition, and high fill rates—driving revenue and increased CPMs.
With fast response rates, Chegg has reduced their latency to create a more positive user experience with decreased load times.
Increase in overall revenue
Improved UX with decreased latency
Increase in overall bid competition
EMX is one of the top demand partners that we currently run in our ad stack. The response time is quick and the average CPMs we see are high. We’re extremely happy with the performance of EMX.
Iana Feliciano, Programmatic Revenue Analyst, Chegg