Privacy Policy

Cary Aguirre
Author : Cary Aguirre
Last Updated :

This Privacy Policy explains how Engine Media Exchange (“we,” “us,” “our”) collects, uses, and shares information when you visit enginemediaexchange.com (the “Site”).

Engine Media Exchange is a USA-focused affiliate and editorial website that publishes informational content about iGaming brands and topics such as real-money online casinos, low-deposit play, payment methods (including cards, e-wallets, and crypto like BTC/ETH/USDT), mobile performance, bonuses, and responsible gambling resources. We do not operate a casino, take wagers, process deposits/withdrawals, or offer user accounts on this Site. Some outbound links are affiliate links, which means we may earn a commission if you click and later sign up or make a purchase on a third-party website.

1) Who we are & what this policy covers

This policy applies to information collected through enginemediaexchange.com, including when you:

  • browse and read our articles,
  • click outbound links to third-party casinos, platforms, or services,
  • view ads on the Site,
  • interact with embedded content or standard site features.

This policy does not apply to third-party websites you visit via our links. Those sites control their own privacy practices and may collect information you provide to them (including identity verification and payment details).

2) What we collect

A) Contact details

Based on your current Site options:

  • Newsletter: No
  • Contact form: No
  • Comments/UGC: No

So we generally do not ask you to submit direct contact details (like name, email, phone number, or mailing address) on this Site.

B) Browsing and device data (automatically collected)

When you visit the Site, we (and vendors that support basic site operations) may collect:

  • IP address (often used to estimate general location such as city/state),
  • pages viewed, time spent, clicks, scrolling, and link-out events,
  • referrer URLs and general traffic source data,
  • device type, browser type, operating system, language settings,
  • cookie identifiers or similar device/browser identifiers.

C) Cookies/trackers for analytics, ads, and affiliate attribution

We use cookies and similar technologies (for example, pixels and scripts) to:

  • measure Site traffic and performance (analytics),
  • display and measure advertising,
  • track affiliate link clicks and attribute conversions (commissions).

This may include:

  • UTM parameters (campaign tags),
  • click IDs or referral IDs in links,
  • aggregated reporting from partners (for example, that a conversion occurred after a click), typically without revealing sensitive financial details to us.

D) Sensitive personal information

We do not intentionally collect sensitive personal information (such as Social Security numbers, government ID numbers, precise geolocation, health data, or biometrics) through this Site. If you choose to register, verify your identity, or fund an account on a third-party casino/platform, that data is collected and controlled by that third party, not by us.

3) How we use information

We use information for purposes like:

  • operating and maintaining the Site,
  • monitoring for security issues, spam, and fraud,
  • understanding which content is useful (for example, pages about low-deposit play, payment speed, crypto withdrawals, or mobile performance),
  • improving site structure, readability, and user experience,
  • delivering, limiting, and measuring ads (including frequency capping),
  • tracking outbound link performance and attributing affiliate commissions,
  • complying with legal obligations and enforcing our terms and policies.

4) Cookies & tracking

What cookies and similar tools do

  • Cookies help remember settings and recognize a browser session.
  • Pixels/tags help measure visits, ad interactions, and conversions.
  • Affiliate tracking parameters (like referral IDs) help partners understand that a click came from our Site.

Your choices

You can manage cookies using:

  • your browser’s cookie controls (block/delete cookies),
  • private browsing modes,
  • device-level ad settings (where available).

If you block cookies, some analytics may be less accurate, ads may be less relevant, and affiliate attribution may not work as expected.

Global Privacy Control (GPC)

If your browser sends a Global Privacy Control (GPC) signal, we treat it as an opt-out of “sale/sharing” for cross-context behavioral advertising where feasible.

5) Advertising, analytics & affiliates

We use common categories of tools and partners, including:

  • analytics services (to understand traffic and performance),
  • advertising services (to show ads and measure ad performance),
  • affiliate programs/networks (to track referrals and conversions).

We do not list specific vendors here to avoid guessing your exact tech stack.

Affiliate disclosure: Outbound links may include tracking parameters. If you click and later sign up or transact, we may receive compensation. This supports our content and does not usually increase your cost.

6) Sharing of information

We may share information in these situations:

A) Service providers

We share information with vendors that help us run the Site (hosting, analytics, security, performance monitoring, and similar services).

B) Advertising and affiliate partners

We may share or enable the collection of limited data (like cookie IDs, IP-derived region, ad events, link clicks, and conversion signals) for:

  • ad delivery and measurement,
  • affiliate tracking and commission attribution,
  • fraud detection and prevention.

C) Legal and compliance

We may disclose information if required by law, court order, or lawful request, or to protect the rights, safety, and security of our users and our business.

No sale for money: We do not sell personal information for money.
Possible “sharing” under certain laws: We may “share” identifiers for cross-context behavioral advertising and measurement (terms used in laws like California’s CPRA).

7) Your privacy rights (US states)

California (CPRA)

California residents may have the right to:

  • know/access the categories of personal information collected and disclosed,
  • request deletion,
  • request correction,
  • opt out of “sale” or “sharing” of personal information,
  • receive non-discriminatory treatment for exercising privacy rights.

We do not use sensitive personal information for purposes that would require a “limit use” mechanism.

Virginia, Colorado, Connecticut, Utah

Depending on your state, you may have rights to:

  • access and delete personal data,
  • correct inaccuracies (in some states),
  • opt out of targeted advertising,
  • appeal a denied request.

How to exercise your rights

Because you did not provide a specific contact email or “Do Not Sell/Share” URL, submit requests through the contact method available on enginemediaexchange.com.

To help us verify your request, include:

  • your state of residence,
  • what you’re requesting (access, deletion, correction, opt-out),
  • the approximate dates you visited the Site,
  • any relevant details that help us locate data (avoid sending sensitive information).

Appeals: If we deny your request, you can appeal by contacting us again with “Appeal” in the subject or first line of your message.

8) Data retention & security

Retention

We keep data only as long as needed for the purposes above. Typical ranges:

  • analytics data: up to 24 months,
  • server/security logs: up to 12 months,
  • affiliate attribution data: often up to 24 months (varies by partner rules).

Security

We use reasonable safeguards such as HTTPS, access controls, and routine updates. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

9) Children’s privacy

This Site is intended for adults 21+ due to iGaming content. We do not knowingly collect personal information from individuals under 21. If you believe a minor has provided information through this Site, contact us via the Site and we will address it.

10) Third-party links & disclaimers

Our Site links to third-party websites (including casino operators, payment providers, crypto services, and other partners). We are not responsible for their privacy practices or data handling. Review their privacy policies before registering, verifying identity, or making payments.

11) Changes to this policy

We may update this Privacy Policy from time to time. We will post updates on this page and revise the “Last updated” date.

12) Contact

For privacy questions or requests, contact Engine Media Exchange using the contact method provided on enginemediaexchange.com.

13) Not legal advice

This Privacy Policy is provided for informational purposes and does not constitute legal advice.